The Himalaya Drug Company has forayed into the pet nutrition category with healthytreats, India’s first herbal, nutritious snack for dogs. healthytreats has specific variants for puppies, adults and senior dogs, to address their health needs. The puppy variant supports digestion and immunity, the adult variant supports skin health and promotes overall fitness while the senior variant supports joint health and controls stress in dogs.
Himalaya’s rich expertise in the animal health division for over 17 years helped the company understand the importance of a pet’s well-being. This is the next step for Himalaya’s animal health division, which aims to provide well researched herbal solutions for pets.
Speaking about the launch, Neti Patel, General Manager - Animal Health Division, said “In India, pet nutrition is a niche segment that offers great opportunities. Currently, the market size of pet nutrition stands at over INR 700 crore and is growing at a rate of 20%. Having been the no.1 herbal player in this category, launch of healthytreats is a natural extension to our wide range of pet grooming and wellness products.”
“We connect with pet parents primarily through vets along with other channels like pet shops, grooming parlours, modern retail outlets, trade channel among others, for their grooming and wellness needs. By the end of 2017 we are looking at reaching out to over 3500 pet practitioners across India, while introducing few more products under this category. In addition to this, we reach out to consumers through awareness cum engagement drives on ground and through social media,” added Patel.