Top Story

e4m_logo.png

Home >> Marketing >> Article

Himalaya enters pet nutrition category with healthytreats

17-February-2017
Font Size   16
Share
Himalaya enters pet nutrition category with healthytreats

The Himalaya Drug Company has forayed into the pet nutrition category with healthytreats, India’s first herbal, nutritious snack for dogs. healthytreats has specific variants for puppies, adults and senior dogs, to address their health needs. The puppy variant supports digestion and immunity, the adult variant supports skin health and promotes overall fitness while the senior variant supports joint health and controls stress in dogs.

Himalaya’s rich expertise in the animal health division for over 17 years helped the company understand the importance of a pet’s well-being. This is the next step for Himalaya’s animal health division, which aims to provide well researched herbal solutions for pets.

Speaking about the launch, Neti Patel, General Manager - Animal Health Division, said “In India, pet nutrition is a niche segment that offers great opportunities. Currently, the market size of pet nutrition stands at over INR 700 crore and is growing at a rate of 20%.  Having been the no.1 herbal player in this category, launch of healthytreats is a natural extension to our wide range of pet grooming and wellness products.”

 “We connect with pet parents primarily through vets along with other channels like pet shops, grooming parlours, modern retail outlets, trade channel among others, for their grooming and wellness needs. By the end of 2017 we are looking at reaching out to over 3500 pet practitioners across India, while introducing few more products under this category. In addition to this, we reach out to consumers through awareness cum engagement drives on ground and through social media,” added Patel.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking