Himalaya Drug launches new consumer health products

Himalaya Drug launches new consumer health products

Author | exchange4media Chennai Bureau | Thursday, Jun 03,2004 7:29 AM

Himalaya Drug launches new consumer health products

Himalaya Drug Company has announced the launch of Shahicool Herbal Sharbat and Gripe Water. The recent launch extends the portfolio of the consumer health division to six products, the others being, Pure Herbs, Forest Honey, Throat Lozenges and Chyvanaprasha.

An all-natural cooling drink, Himalaya Shahicool contains a unique blend of herbs. Apart from being positioned as a refreshing summer drink the product highlights medicinal benefits such as being a blood purifier and curing heat illnesses. It is priced at Rs 70 for a 700-ml bottle. Himalaya Gripe Water is positioned as safe and natural. The product in a 120-ml bottle is priced at Rs 25.

Speaking on the launch, Ravi Prasad, President and CEO, Himalaya Drug Company said, "Launched in April 2003, the Consumer Health Division of Himalaya has shown a significant growth since its launch and is poised for expansion in the years to come. Given the prospects of the FMHG sector, this division is strategic to the growth of Himalaya."

RV Raman, Business Head, Consumer Health Division, Himalaya Drug Company, added, "We have made a concerted effort to extend our range of offerings by launching Himalaya Herbal Sharbat and Himalaya Gripe Water. We have chalked out a comprehensive roadmap in launching these products in keeping with the vision of the company of spreading wellness in every home."

Himalaya's Consumer Health Division consists of soft therapeutic products that promote general healthcare, wellness for the entire family in over 50 countries. Since its inception in 1930, Himalaya Drug Company has pioneered the use of modern science to rediscover and validate ayurveda.

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