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Henkel expects hair colorants to prop top line

Henkel expects hair colorants to prop top line

Author | exchange4media News Service | Saturday, May 07,2005 8:00 AM

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Henkel expects hair colorants to prop top line

Henkel India has entered the retail hair colorant segment with two brands - Schwarzkopf 'Silkience' and 'Palette'. The company expects the brands to contribute 12 per cent to its top line growth.

A Satish Kumar, managing director, Henkel India said, "The company will launch two brands with eight shades in Silkience and six shades for Palette. We may later introduce other brands and also enter the skin-care products business."

Kumar said, at present, the company imports the colour creme in bulk which are later refilled into small containers. As and when we reach substantial sales, we will think in terms of producing colour creme locally."

Patrick Kaminski, vice-president, regional director Asia/Pacific, Henkel KGaA, said the company was looking at growing through acquisitions in the region. "We are investing heavily on brands.

And also looking at acquiring a few and some are on the discussion table", he added. Keminsk, however, said the company was not looking at acquisitions.

Asia Pacific contributes 14 per cent of the company's total revenue and expects it to grow to 22 per cent. "We expect to achieve the target of 22 per cent ,which is same as that of the US. This will happen through acquisitions," Kaminski added.

Earlier, Kumar said, "The launch of hair colourants will give us an entry into this fast growing segment and will also help us introduce a range of value-added hair products in areas such as conditioning, styling in the next few years." The company is already into professional hair segment with 750 salons across the country.

Schwarzkopf Silkience is a premium product priced at Rs 399. It will be available in select shops, while Schwarzkopf Palette, priced at Rs 99, will be available at all leading outlets across the top 20 cities in the country.

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