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Heinz launches Complan Family

Heinz launches Complan Family

Author | Source: Business Line | Tuesday, Nov 15,2005 8:23 AM

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Heinz launches Complan Family

Heinz, the makers of the energy drink Complan, has introduced its new product - Complan Family - for the first time in the country at Kochi on Monday.

Kochi has been selected as the launching pad for the product, considering the economic growth the city has witnessed in the recent period, Mr Nilesh Patel, Managing Director, Heinz India said at a press meet. There were also plans to launch the product in other parts of the country in a short period, he added.

The new product, promising nutrition and good health for every member of the family, is specially created in two variants such as Delicious Malt and Lite for adults aged 13 years and above.

He said that Complete Family Delicious Malt was a special formulation, having low fat derived from plant origin, making it cholesterol-free, while Complan Family Lite is fat-free and has no cholesterol and no added sugar.

Based on the Recommended Dietary Allowance specified by Indian Council of Medical Research and United States Food and Nutrition Board, `Complan Family' is scientifically formulated to meet the individual requirements of every member of the family, he said.

The objective is to leverage the Complan brand to the entire family. The new Complan had been fortified with range of vitamins and minerals in a balanced proportion for health and vitality, he said.

Speaking on the occasion, Mr N. Thiruambalam, Vice-President and Director (Marketing) said that the with the new product, the company is reaching out to the health conscious adults, who require nutrition and need to stay fit and healthy. "With today's busy and hectic lifestyle, people do not have the time to focus on their dietary requirements. The product has been fortified with a complete range of vitamins and minerals in a balanced proportion for health and vitality for the entire family," he said.

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