Top Story

e4m_logo.png

Home >> Marketing >> Article

Havas Media Group announces key promotions

24-August-2016
Font Size   16
Havas Media Group announces key promotions

Havas Media Group has announced the elevation of Melvin Lim, the current CEO of Singapore, to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific.

Jacqui Lim, the current MD of Singapore operations, will take over as the CEO of Havas Media Group, Singapore.

In the new role, Melvin will be responsible for regional business development across all brands of Havas Media Group, including Havas Media, Arena Media and the specialist brands: Socialyse, Ecselis, Mobext and Affiperf.

In addition to the CCO role, he will continue to be the regional lead for Havas Sports and Entertainment, a concurrent role he took over in 2014.

Melvin joined Havas Media in 2011 and is credited with not only exponentially growing the Singapore operations but also transforming the agency into one of the most respected and competitive agencies in the country.

Jacqui’s promotion comes on the back of two years of solid performance, which has seen the agency grow by 45 per cent. She has been directly credited with leading the new business achievements that saw the agency procure 13 large clients in 2015.

Havas Media Singapore’s key wins since 2015 include Singtel, Changi Airport, CapitaLand Warner Bros, Aspial Lee Hwa Group and Gardens By The Bay. The agency also retained longstanding client NTUC Fairprice after a competitive pitch last year.

Commenting on the promotions, Vishnu Mohan, CEO, Havas Media Group, Asia Pacific said, “Our Singapore operations has grown from strength to strength under Melvin’s leadership and we were keen to utilise his strong business acumen at a regional level. The role of Chief Commercial Officer is a natural fit for him given his background as a marketer, his experience with the network and his relationship with the wider global and local teams. I am confident that Melvin will be big asset to the regional team.”

“Jacqui is a natural leader and has more than proven her credentials for taking on a bigger role. She is a new business star, a talent magnet and a strategic thinker. I have no doubt that she will lead our Singapore operations to new heights of success,” added Mohan.

Prior to joining Havas Media, Melvin was Head of Marketing for DBS Consumer Bank in Singapore where he led and managed all of DBS’ and POSB’s marketing programmes.

Before this, Melvin spent four years as Deputy Director, Consumer Marketing at Singtel and 10 years with Asia Pacific Breweries, where he developed his foundation in Marketing and Brand Management.

Jacqui joined Havas Media as Managing Director in October 2014 after having spent six years in ZenithOptimedia. In her previous role, she was Executive Director, General Manager, followed by Managing Director of the Singapore office. She was pivotal in leading and winning the Changi Airport Group pitch in 2013 as well as the Asia Pacific Breweries pitch in 2010.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.