Top Story

e4m_logo.png

Home >> Marketing >> Article

Havas Media Group and NewsCred form global partnership

19-February-2015
Font Size   16
Share
Havas Media Group and NewsCred form global partnership

Havas Media Group is attempting to take content offering for its clients to a new level through a global partnership with NewsCred, the content marketing platform. Through the partnership, Havas clients could boost their content marketing capabilities to engage with consumers with greater relevancy, increased consistency, better efficiency and higher returns, at every step of the consumer journey.

Brands need to become Publishers

Significantly, the deal enables the Havas agencies and clients to have access to more than 5,000 leading publishers worldwide covering a variety of topics and dozens of languages.  Publishers include the Associated Press, Al Jazeera, BBC, Billboard, Bloomberg, CNN, Daily Telegraph, The Economist, EPA, Evening Standard, Forbes, The Guardian, Gawker, The Independent, Nielsen, New York Magazine, Reuters, Shutterstock, WENN and many more covering 100 countries in different formats (text, pictures, videos, infographic and audio files.) This platform will be also enhanced by the exclusive partnership between Havas and Universal Music Group announced last month during CES 2015.

Creating a leading Content Publishing Platform

NewsCred’s cloud-based software, combined with Havas Media Group’s expertise and data analytics, gives clients access to a fully integrated management tool covering the complete content marketing value chain across all platforms: from content strategy and planning to production and validation through to content curation and publication. This deal comes following nine months of collaboration between Havas and NewsCred with one goal – to produce a solution that simplifies and scales the entire content marketing process of each client.

The NewsCred software is also being used for Havas clients to enrich corporate websites and to create meaningful thematic sites. All agencies within the Havas group, including Havas Worldwide, Havas Healthcare, Arnold Worldwide and BETC have full access to this partnership and the deal has already resulted in more than a dozen commercial leads.

Content Amplification with Socialyse

Havas global social pure player Socialyse will integrate NewsCred’s software to further increase the relevancy of social campaigns and all Havas Social Newsrooms (currently located in London, NYC and Paris with further opening during 2015) are already integrating NewsCred and its management platforms to engage with audiences. The partnership further facilitates social media monitoring, content performance tracking and audience engagement metrics, all of which are key to generating meaningful connections.

Dominique Delport, global managing director of Havas Media Group comments, “2015 is the year of content for Havas. This has been an incredible 9 months of working together and we are so pleased to formally add the team at NewsCred to our future. This New York start-up, its inspiring CEO and their 210 employees have created a simple way to understand how we can use content to build meaningful relationships with people. Brands need more relevancy and consistency than ever. Our partnership with NewsCred provides our clients with the sort of agility and speed that can mean the difference between success and failure.”

Shafqat Islam, CEO and co-founder of NewsCred summarised, “Every brand has a story to tell. We firmly believe that the brands that will win in the future are the brands that think of content as a strategic asset across their organization. We're excited to partner with such a major media network like Havas Media Group to help our joint customers reach key audiences with compelling, valuable content. Together, we will be rolling out the world's most advanced content marketing technology, alongside the largest content network in the world. And best of all, everything will be available to all Havas customers worldwide, in a single technology platform.”

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.