Havas Media Group India has been awarded the Integrated Media mandate of lingerie and nightwear brand, Clovia, in a multi-agency pitch. Havas will chart the Clovia brand map with traditional as well as digital and mobile duties. To be handled from the New Delhi office, the account is estimated to be upwards of Rs 30 crore.
Clovia is an online-first brand of Lingerie and Innerwear, which brings premium products at affordable pricing to the Indian consumers through direct sales channels. Clovia is backed by Indian and European Conglomerates and is establishing foot prints across the globe.
Clovia recently raised a round of funding from IvyCap Ventures
Speaking on the appointment, PankajVermani, Co-Founder CEO, Clovia, said, “We are enroute to scale Clovia as the number one lingerie and nightwear brand in India as well as looking at global markets. Havas Media was in sync with our brand vision as well as our customer first fundamentals. Their experience, strategic brand approach, knowledge of the e-commerce domain and nuances of new age businesses makes them perfect partners.”
“Clovia is introducing a new wave of International styles and quality in the Indian consumer space. We found the same passion in Havas Media who understood the need to provide a world class shopping and product experience to the Indian woman”,continued Neha Kant, Co-Founder, CRO Clovia.
Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “Clovia is a young lingerie brand with a niche e-commerce play backed by an omni-channel strategy; Lingerie domain is now gaining momentum in India but will be the next wave. Clovia is placed in a very interesting category with huge growth potential. We are confident that our digital at the core strategy will drive a lot of meaningful visibility for the brand. We look forward to partnering with them to scale in India.”
“Havas Media’s unique traditional and digital offering based on brand and customer dynamics is perfectly suited to connect with and delightfully engage the Clovia woman encouraging a closer relationship with the brand. We are very glad to add yet another client, with a major online focus, to our portfolio. As India goes online and media gets more integrated Havas Media will be at the forefront servicing both clients and their customers to make happy informed choices,” explained Mohit Joshi, Managing Director, Havas Media Group-India.