Top Story

e4m_logo.png

Home >> Marketing >> Article

Havas Media bags integrated media mandate for Sujata

27-October-2016
Font Size   16
Share
Havas Media bags integrated media mandate for Sujata

Havas Media Group, India has bagged the integrated media duties of Sujata. The incumbent on the business was Exposure Media.

The account will be handled out of Gurgaon office led by Uday Mohan. The account size is estimated to be around INR 15 crorefor the India market.

Sujata is part of Mittal Electronics, established in the year 1980 and is a manufacturer of Mixer Juicer Grinders in India.

Akhil Agarwal, Founder and CEO, Sujata Appliances said, “Sujata was started and continues to be driven by a singular vision; to create without compromise. Our products’ performance over the last 3 decades stands testimony to our commitment to quality. We found Havas Media to be in sync with our vision and they charted an impressive strategic brand map. Their commitment, passion and integrated media strengths have convinced us that we are with the best partners for growth. We look forward to a long and fulfilling partnership with them.”

Speaking on winning the account, Anita Nayyar, CEO, Havas Media Group, India and South said, “Sujatahas maintained its reputation for over 3 decades on the basis of its long-standing relationship with its trade partners, retailers& consumers. We are delighted to be associated with such a brand that has stood the test of time and successfully maintained the lead, in an age of cut-throat competition. This is the right time for Consumer Electronics & Home Appliances Manufacturers to reconnect with its audience and we look forward to providing meaningfulsolutionsfor the brand.”

Mohit Joshi, Managing Director, Havas Media Group, India said, “Sujata is a pioneer brand which thrives on quality and reliability. At play will be Havas Media Group's integrated media skills centered on digital-mobile and the 'Meaningful Brands' framework which together will map the brand chart for Sujata. We look forward to working with the team& strengthening its presence within the CEHA segment.”

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...