Top Story


Home >> Marketing >> Article

Havas Media bags integrated media mandate for Sujata

Font Size   16
Havas Media bags integrated media mandate for Sujata

Havas Media Group, India has bagged the integrated media duties of Sujata. The incumbent on the business was Exposure Media.

The account will be handled out of Gurgaon office led by Uday Mohan. The account size is estimated to be around INR 15 crorefor the India market.

Sujata is part of Mittal Electronics, established in the year 1980 and is a manufacturer of Mixer Juicer Grinders in India.

Akhil Agarwal, Founder and CEO, Sujata Appliances said, “Sujata was started and continues to be driven by a singular vision; to create without compromise. Our products’ performance over the last 3 decades stands testimony to our commitment to quality. We found Havas Media to be in sync with our vision and they charted an impressive strategic brand map. Their commitment, passion and integrated media strengths have convinced us that we are with the best partners for growth. We look forward to a long and fulfilling partnership with them.”

Speaking on winning the account, Anita Nayyar, CEO, Havas Media Group, India and South said, “Sujatahas maintained its reputation for over 3 decades on the basis of its long-standing relationship with its trade partners, retailers& consumers. We are delighted to be associated with such a brand that has stood the test of time and successfully maintained the lead, in an age of cut-throat competition. This is the right time for Consumer Electronics & Home Appliances Manufacturers to reconnect with its audience and we look forward to providing meaningfulsolutionsfor the brand.”

Mohit Joshi, Managing Director, Havas Media Group, India said, “Sujata is a pioneer brand which thrives on quality and reliability. At play will be Havas Media Group's integrated media skills centered on digital-mobile and the 'Meaningful Brands' framework which together will map the brand chart for Sujata. We look forward to working with the team& strengthening its presence within the CEHA segment.”

Tags Havas Media Sujata Uday Mohan Akhil Agarwal Anita Nayyar Mohit Joshi

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...