Top Story

e4m_logo.png

Home >> Marketing >> Article

Harpreet Singh Tibb to head marketing at Kellogg India

21-January-2013
Font Size   16
Share
Harpreet Singh Tibb to head marketing at Kellogg India

Harpreet Singh Tibb has been appointed as the Marketing Director, India and South Asia, Kellogg India. His last stint was with Hindustan Unilever as General Manager – Packaged Foods. 

Tibb joins the cereal market at a time when there is fierce competition in the breakfast space. He will be spearheading the marketing operations for India and South Asia, with an aim to accelerate growth performance.

A graduate from IIM Calcutta, Tibb takes on the position of Vikram Bahl, who has been with Kellogg India for a period of over four years. Bahl has shifted base to the US to take on the role of Associate Director, Snacks Marketing, Kellogg US.

During his 15 years at HUL, Tibb held different roles in India across the beverages, personal skincare and packaged foods business. He has been instrumental in the success of the Lifebuoy brand and has led a diverse portfolio of skin-cleansing brands – Dove, Lux International, Liril, and skin care brands – Pears and Vaseline. He is also the man behind winning campaigns for Annapurna, Kissan and Knorr.

Besides Tibb, the Kellogg India leadership has been strengthened significantly over the last one year with several external hires. TS Venketram, Supply Chain Director, joined from Britannia in February 2012. To lead sales, Kenny Abraham joined as Director of Sales from PepsiCo in April 2012. From GlaxoSmithKline, Deepak Shrivastav joined Kellogg India in October 2012 as Chief Legal Counsel.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited