Harpreet Singh Tibb has been appointed as the Marketing Director, India and South Asia, Kellogg India. His last stint was with Hindustan Unilever as General Manager – Packaged Foods.
Tibb joins the cereal market at a time when there is fierce competition in the breakfast space. He will be spearheading the marketing operations for India and South Asia, with an aim to accelerate growth performance.
A graduate from IIM Calcutta, Tibb takes on the position of Vikram Bahl, who has been with Kellogg India for a period of over four years. Bahl has shifted base to the US to take on the role of Associate Director, Snacks Marketing, Kellogg US.
During his 15 years at HUL, Tibb held different roles in India across the beverages, personal skincare and packaged foods business. He has been instrumental in the success of the Lifebuoy brand and has led a diverse portfolio of skin-cleansing brands – Dove, Lux International, Liril, and skin care brands – Pears and Vaseline. He is also the man behind winning campaigns for Annapurna, Kissan and Knorr.
Besides Tibb, the Kellogg India leadership has been strengthened significantly over the last one year with several external hires. TS Venketram, Supply Chain Director, joined from Britannia in February 2012. To lead sales, Kenny Abraham joined as Director of Sales from PepsiCo in April 2012. From GlaxoSmithKline, Deepak Shrivastav joined Kellogg India in October 2012 as Chief Legal Counsel.