Following a multi-agency pitch, Bengaluru-based mattress brand Duroflex has appointed Happy mcgarrybowen, now part of Dentsu Aegis Network, as the agency on record to lead the communication mandate.
Founded in 1963, Duroflex, today, is one of the leading mattress brands in India. What began as a small manufacturing plant at Alleppey, Kerala, is today an enterprise with state-of-the-art manufacturing processes based out of Kerala, Tamil Nadu, Telangana, and Maharashtra. Duroflex, today, has a portfolio of over 30 different products, catering to distinct sleep patterns and comfort requirements of the consumers. It is also India’s largest exporter of sleep and comfort products.
Happy mcgarrybowen has been bought on board to manage the integrated communication mandate for Duroflex and fuel the brand’s aggressive growth plans.
On the partnership, Mathew Joseph, Director (Marketing), Duroflex, said, “Over the next few years, we have a range of new and innovative products made for the Indian market that we wish to introduce. It was therefore imperative for us to find a partner who could do justice to the vision we had for these products. We are happy to have found Happy mcgarrybowen, an exciting dynamic partner with who we are confident of achieving what we set out to do.”
Kartik Iyer, CEO, Happy mcgarrybowen, said, “Duroflex is almost like the Amul of mattresses when it comes to its legacy in India. The founders shared with us their plans and vision to absolutely disrupt the category. Nothing excites us more than that. We thank the young team of third-generation entrepreneurs for placing their trust in us. We look forward to some exciting new launches in the coming year.”