Top Story


Home >> Marketing >> Article

Hakuhodo Percept appoints Sanjay Kacker as Executive Director-Diversified Services

Font Size   16
Hakuhodo Percept appoints Sanjay Kacker as Executive Director-Diversified Services

Hakuhodo Percept has announced the appointment of Sanjay Kacker as Executive Director-Diversified Services. Kacker, until recently, was with Promo Tec India, a Dentsu Tec Group Company, as National Head.

Based out of Delhi, Kacker will be leading Hakuhodo India’s Diversified Services Division. Reporting directly to Elvis Sequeira, Chief Operating Officer, Hakuhodo Percept and Anuj Tandon, CFO, Hakuhodo Percept, he will also be handling New Business Development initiatives. Sanjay’s appointment is in sync with Hakuhodo Percept’s plan to build a strong integrated team, where he will be working closely with the other unit heads at the agency.

Announcing Kacker’s appointment, Sequeira said, “Diversified Services which include Retail and Activation have become extremely important focus areas for Hakuhodo Percept. While we've already created and delivered several retail solutions for most of our other clients, it was only after the successful creation of NEXA -- Maruti Suzuki's Retail Brand -- that we decided to pursue this more aggressively.

He added, “Sanjay Kacker, whom I have known for a while now, brings expertise as well as an unbeatable track record that will strengthen our Diversified Services arm. He has relentless energy to create solutions that get around the toughest challenges and strong client relationships. It's great to have him heading our new initiatives and have such a fun guy on the team."

Commenting on his joining Kacker said, “At Hakuhodo Percept, we have the unique advantage of cross leveraging synergies and strengths.  It is an honour as well as a challenge to lead the business in retail space, an area that has begun to provide another revenue stream as well as enhance Hakuhodo Percept’s offerings. I look forward to taking the agency to the next level in the coming years. ”

Kacker comes with more than two decades of experience in this field having worked with Promo Tec India, a Dentsu Tec group company, Percept, DDB Mudra Max among others. He has gained immense exposure to all aspects of the Entertainment, Sports Management, Celebrity Management (Indian as well as International), Media and Communications domain. He has been responsible for the creation of innovative brand and consumer promotions for LG, Samsung, Voltas, Dolby, Carrier Midea, as well as the Prime Minister of India’s Office to name a few. He has also ably managed Sahara Indian Cricket Team relationship with BCCI for 8 years and was part of many successful properties both in Entertainment as well is Sports like the LG Captain of the World, LG Captain of India, HISA, Hero Honda Stardust Millennium Awards, Airtel One India Challenge, DLF Cup among others. 

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve