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Haier to make India its sourcing hub

14-July-2005
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Haier to make India its sourcing hub

Chinese home appliances company Haier Appliances India (HAIPL) plans to make India a sourcing hub. It also proposes to launch more 'India-centric' products.

The company has also lined up its own manufacturing facility as a green field project near New Delhi. The unit will primarily be for television sets. It also have a $3.5 million research and development (R&D) centre, which is to be commissioned by December.

"We aim to manufacture indigenous home appliances. Our upcoming R&D centre would primarily aim at designing products that suits the taste of Indian consumers," said T K Banerjee, president and chief executive officer, HAIPL.

HAIPL started its Indian operations in 2003. Its home appliances range includes colour televisions, refrigerators, washing machines, air conditioners, microwave ovens, clothes dryers, dishwashers, DVD players and home theatre systems.

Recently, the company marked its entry into the fast growing Indian mobile telephony segment, by launching Haier mobile phones.

The mobile handsets for its Indian customers are available with seven state of the art models. The range includes entry level cost effective phones like the Z 100 priced at Rs 3654 to high end models like P7, priced at Rs 14940. However, the company does not have immediate plans to set up manufacturing facility for mobile phones.

When asked about pricing, Banerjee said: "All our products are priced a little higher than the leading brands available in the country. This is to explode the myth that Chinese products are cheaper and are of inferior quality. We are here to make profits and and its our mission to provide quality products and services at par with international standards."

The company started operations in India last September and has mopped up a sales turn over of about Rs 300 crore within a short period, he added.

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