Haier Appliances India Pvt Ltd, a wholly-owned subsidiary of the Chinese white goods major, the Haier Group, has long-term plans to establish itself in the Indian market.
Mr T.K. Banerjee, President and CEO of Haier Appliances, said the company plans to set up a research and development wing as well as a design centre in India. The company plans to establish production facilities and use India as a sourcing base for exports to South Asia, West Asia and Africa, he said.
Mr Banerjee was speaking to reporters at the launch of company's products for the southern markets. It has launched its products in other regions.
Most of the products marketed in India will be manufactured locally by strategic partners who have excess capacity. The premium products will be imported from China, he said. The products include a range of refrigerators, colour televisions, washing machines, air-conditioners, microwave ovens, dishwashers and DVDs.
The company will soon be marketing a range of mobile phones too, he said.
Mr Banerjee said the number of dealers would be increased to 2,000 by the year-end from the present 600.
Haier Appliances is targeting a turnover of Rs 300 crore; it expects to spend 15 per cent of its turnover on advertising and promotion in this fiscal.
The Haier Group was set up in 1984 in Qingdao, China, and has emerged as a one of the leading multinational companies in home appliances.