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Guest Column: Regional content is extremely hot, and the reasons are obvious- Deepa Balasubramanian

14-September-2016
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Guest Column: Regional content is extremely hot, and the reasons are obvious- Deepa Balasubramanian

Regional Content has clearly set the tone for decreased barriers when it comes to the language part. People who do not know how to read or speak English can now look forward to indulging online in their native language, writes author Deepa Balasubramanian.

World wide web is now going berserk - engaging content has gripped the world like no other. Be it text or video, internet businesses boom and thrive only because of content. The scenario has now gone to the next level - regional content has taken over the conventional English medium and is now making a killing.

Regional Content has clearly set the tone for decreased barriers when it comes to the language part. People who do not know how to read or speak English can now look forward to indulging online in their native language. This is particularly evident in case of India, where the diversity is huge. People now don't have to limit themselves to English. Content in all languages is fetching greater traction, thanks to the wider reach it has with respect to demographics. 

Initially, there was a constant challengefinding employment forpeople who have limited themselves to Hindi and other national languages. But now, living can be made writing in the native language. Most language teachers and experts now work for digital content firms with their niche expertise. They get paid competitively as nativelanguage writers, looking forward to better prospects ahead. Most of these experts agree their confidence levels have increased, thanks to the financial contribution they make at home front writing in native language. This is a really good sign. These language experts need not compromisefor a below average pay elsewhere. For them, online jobs are so much better. 

The same is heard from the readers who are exposed to online media, day in and day out. There are so many websites now that offer news in Hindi, Tamil, Telugu, Malayalam and many other languages. Barriers have become small with reference to cross cultures, who love reading up stuff online in the language that they are familiar with.Regional content is definitely surpassing traditional English, and its time Google understands the prospects here.

There is a growing demand with regional content, but major internet players like Google are yet to recognize the revenue potential that exists and what such a content can do to bridge the gaps in terms of knowledge. Going regional is definitely cool now.  

(Deepa Balasubramanian is an author in fiction, entrepreneur, storytelling enthusiast and a social media marketing junkie. She is the owner and founder of Contenuto, content agency in Hyderabad.?)

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