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GSK Healthcare forays into aesthetics segment with Sensodyne Whitening

05-May-2016
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GSK Healthcare forays into aesthetics segment with Sensodyne Whitening

After the success of Sensodyne, GSK Consumer Healthcare is foraying into a new segment in the toothpaste market with the launch of Sensodyne Whitening. This new toothpaste takes teeth "back to the best" by keeping a unique balance between sensitivity and restoring natural whiteness.

Consumers generally experience sensitivity and staining of teeth over a period of time due to lifestyle habits and consumption of certain food items (like wine, coffee and tea). The new Sensodyne Whitening toothpaste provides a simple and innovative solution to these common problems. Regular use of this new toothpaste relieves one from sensitivity and helps restore the natural whiteness by removing the surface stains on the teeth.

Going digital, Sensodyne has partnered with ecommerce major – Snapdeal to exclusively launch Sensodyne Whitening. By adopting the ecommerce platform for this launch, the brand is moving in a direction with consumer preferences of speedy and hassle free online buying.

Sensodyne is the world’s no.1 toothpaste for Dentine Hyper Sensitivity (DHS) and is the fastest growing Oral Care Brand from GSK Consumer Healthcare. Known for its strong sensitivity credentials, Sensodyne was launched with a claim to provide 24x7 sensitivity protection. In a short span of time since its launch in India in 2011, Sensodyne has outperformed to become the market leader. Keeping a steady pace of innovations, the brand has launched various variants to cater to new consumer demands and needs.

Speaking about the launch of the new product, Charubala Seshadri, Area Marketing Director, ISC Oral Health, GSK Consumer Healthcare said, “GSK Consumer Healthcare has always endeavoured to develop new products catering to the constantly changing needs of its consumers. A lot of sensitivity sufferers cope with sensitive teeth because they believe their regular toothpaste gives them more important benefits like whitening. With Sensodyne Whitening toothpaste, people will be able to take their teeth back to their best which is without sensitivity and naturally white. Being a consumer preferred and expert endorsed brand globally, we are confident that this largest selling variant globally will be well received by our consumers.”

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