GSK Consumer Healthcare Ltd has announced the appointment of Anurita Chopra as Area Marketing Lead – Oral Health, ISC. Based in Gurgaon, Chopra will report to Manoj Kumar, Managing Director for India Sub-Continent. She will succeed Charubala Sheshadri who moves on to Nyon, Switzerland, as Global Marketing Director for Respiratory Health.
Announcing the appointment, Manoj Kumar, Managing Director, GSK Consumer Healthcare, said “Anurita brings with her over 16 years of rich consumer marketing and brand management experience and has an exceptional track record of business successes in each of her previous roles. I am confident that under her able leadership our Oral Health Care category will deliver on our aggressive growth plans.”
Commenting on her new role, Chopra said, “GSK Consumer Healthcare has iconic brands that have become a part of our lives in India. I am excited to be a part of this success story and work with the young team of to augment the reach and reputation of power brand like Sensodyne”
Chopra joins GSK Consumer Healthcare from Philips India where she was the Business Head for the Personal Care category. She spent substantial time with Nokia in India, before joining Philips. Prior to that, she has worked with PepsiCo and Hindustan Unilever.
Chopra holds a Masters degree from SP Jain Institute of Management & Research, Mumbai