GreenCheesehas bagged PR mandate of two big brands,Dainik Jagran INEXT and ISCKON Food Relief Foundation Haryana Chapter.The accounts will be handled by lead strategist Lovejeet Alexander, from the Gurgaon office.
Speaking on the association, AlokSanwal, COO of Dainik Jagran INEXT, said, “We are the disruptors of print publication in India. We introduced the idea of bi-lingual reporting with our flagship publication – DainikJagran INEXT. We have seen a similar mix of synergy, innovation and agility in Alex and are excited with the partnership.”
Lovejeet Alexander, lead strategist, GreenCheese, said, “While nobody could dare to consider the idea of mixed-language publishing, Dainik Jagran INEXT took that leap of faith, under the able guidance of Alok Sanwal, a decade later, even the strongest of TV news channels are following suit. We are honoured to take on the mandate of such an innovative and entrepreneurial brand.”
While Dainik Jagran INEXT is a decade-old print giant in India, ISCKON Food Relief Foundation (IFRF), Haryana Chapter is an NGO that is involved in delivering millions of healthy mid-day meals to students.
Dhananjay Krishna Das, Vice Chairman, ISCKON Food Relief Foundation, Haryana, said about the association, “We are serving millions of healthy, nutritious and sattvik mid-day meals in four cities of Haryana. In partnership with GreenCheese, we intend to spread the word about all the good work that we have been doing and open opportunities for people and corporate houses so as to participate in the initiative.”
Talking about the association with ISCKON Food Relief Foundation, Haryana, Alexandersaid, “This is one challenging mandate that we have taken upon as a responsibility towards the society. For the cause, we will step out of our core area of work and give consultancy on marketing and branding as well. We are also committed to supporting the organisation by way of fundraising. We will do whatever it takes to help bring in a positive and healthy change in the society.”