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GreenCheese wins PR mandate for

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GreenCheese wins PR mandate for, one of the leading e-distribution channels for bulk buying of mobile phones, tablets, and other accessories, has appointed GreenCheese as its public relations agency of record in India. The PR consultancy will handle communications for B2Badda. The account was won post a multi-agency pitch.

Headquartered in Gurgaon, offers its buyers some of the best deals from more than 255 brands selling more than 7,000 products through the platform. GreenCheese will focus on raising awareness and brand recognition within the business, trade, and consumer media outlets, as well as attracting brands and other potential partners. The consultancy is known for its expertise in the field of PR for start-ups.

With more than 27,000 buyers already registered with the platform, targets to have more than 50,000 registered buyers by the end of June 2017. Yogesh Bhatia, founder of B2Badda, said, “Alex’s proven history of generating measurable results for clients made him the clear choice during our consultant selection process. GreenCheese, under the leadership of Alex, will help continue building our reputation among some of the best and most recognisable start-up brands in India.”

“2017 is going to be a big year for,” added Bhatia. “We just announced our expansion into mobile manufacturing under the brand name of EDGE and Detel. A few big ticket partnerships with the giants of mobile and tablet industry are on the anvil. At this stage, we believe GreenCheese will be the right partner to help our team reach the stakeholders to build thoughtful and inspiring campaigns that our users will love.”

Talking about the association, Lovejeet Alexander, Founder, GreenCheese PR, said, “We are thrilled to partner with B2Badda in order to spread their story among top media and brands that will enable them to continue their rise as one of the fastest growing B2B e-distribution platforms.”


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