Top Story

e4m_logo.png

Home >> Marketing >> Article

Graphene Media launches a platform that connects brands to college fests

17-July-2014
Font Size   16
Share
Graphene Media launches a platform that connects brands to college fests

Graphene Media, media services agency, has launched mycollegefest.co.in, a unique portal for connecting brands to youth through college festivals. The annual college festival is most eagerly awaited event which any college student looks forward to – the seniors, freshers, and even the alumni.

The biggest challenge, every year, is to get sponsors to support the event.  This is more challenging for colleges beyond the metros & top 100 institutions in the country. These colleges are constrained by the limited connect with the brands & corporate world, hence aren’t able to get best value for the sponsorship opportunities. The platform will enable a community connect with more than 10 million students.

The objective of this platform is to connect 3000+ colleges from across the country to 500+ brands on one common platform. The colleges will list details about their forthcoming events, and the sponsorship opportunities. The participating brands will be able to explore the options available, and book sponsorships across 3000 colleges from 300 towns on one platform. This marketplace will enable both the colleges and the brands to maximise value and create a new opportunity for brand engagement.

Each college will be able to get sponsorship on an average of Rs 1 lakh. The bigger and established events may even be able to get Rs 5 lakh as sponsorship money. This will enable the college organising committee and the students to create bigger & more entertaining annual fests thereby enriching the lives of students across the country.

The portal also has an online engagement window, named “Students Forum” where the students can connect with their peers, sponsors, brands and showcase their college events, its specialities/ uniqueness and build excitement around the event.  This functionality will also provide a window to students & their colleges to connect with the corporate world, and may open up doors for much longer association – on research projects/ assignments, on the job training, mentoring by practicing managers,  which will enhance their skills and train them for real life work environment, or it may  even get them direct employment opportunities.
 

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017