George P Johnson (GPJ), an experiential marketing agency, commemorated its tenth anniversary recently by collaborating with CRY (Chid Rights and You). The leadership team and staff of George P Johnson dedicated the day to community service by joining hands with the child rights organisation for a cycle rally.
Speaking to exchange4media, Rasheed Sait, VP and Managing Director, George P Johnson, India said “We could have gone out and partied to celebrate our tenth anniversary in India. But we chose instead to dedicate a day to community service. We see this as the beginning of a relationship with CRY. In the coming months and years, we plan to use aspects of our business and professional skills of our people to support every child’s right to education.”
Two hundred enthusiastic cyclists paddled their way through the city to show their support for every child’s right to education. The rally was flagged off at Bangalore’s plush UB City Mall and culminated at Cubbon Park, with the participants pledging support to every child’s right to free and quality education.
CRY had launched the ‘Child in You’ campaign during Children’s Day this year to create awareness about the fact that while many of us have fond memories of childhood due to an enriching experience at school, there are millions of children in India who are deprived of such an experience despite this being their basic right.
Speaking about the campaign, Regina Thomas, Regional Director South, CRY said, “The ‘Child in You’ campaign was an invitation to people to relive their childhood memories – especially memories of school. We hope that through this interaction, people will recognise the value and influence of education in their own lives, and come out in support of the millions of children in India today who still struggle to go to school and live a normal childhood.”
“We would like to thank the team at George P Johnson for their support and congratulate them for completing ten years in India,” Thomas added.
For the record, George P Johnson is an experiential marketing agency creating live and online experiences globally that allows brands an intimate engagement with audiences.