Top Story

e4m_logo.png

Home >> Marketing >> Article

GPJ supports every child’s right to education

03-December-2012
Font Size   16
Share
GPJ supports every child’s right to education

George P Johnson (GPJ), an experiential marketing agency, commemorated its tenth anniversary recently by collaborating with CRY (Chid Rights and You). The leadership team and staff of George P Johnson dedicated the day to community service by joining hands with the child rights organisation for a cycle rally.

Speaking to exchange4media, Rasheed Sait, VP and Managing Director, George P Johnson, India said “We could have gone out and partied to celebrate our tenth anniversary in India. But we chose instead to dedicate a day to community service. We see this as the beginning of a relationship with CRY. In the coming months and years, we plan to use aspects of our business and professional skills of our people to support every child’s right to education.”

Two hundred enthusiastic cyclists paddled their way through the city to show their support for every child’s right to education. The rally was flagged off at Bangalore’s plush UB City Mall and culminated at Cubbon Park, with the participants pledging support to every child’s right to free and quality education.

CRY had launched the ‘Child in You’ campaign during Children’s Day this year to  create awareness about the fact that while many of us have fond memories of childhood due to an enriching experience at school, there are millions of children in India who are deprived of such an experience despite this being their basic right.

Speaking about the campaign, Regina Thomas, Regional Director South, CRY said, “The ‘Child in You’ campaign was an invitation to people to relive their childhood memories – especially memories of school. We hope that through this interaction, people will recognise the value and influence of education in their own lives, and come out in support of the millions of children in India today who still struggle to go to school and live a normal childhood.”

“We would like to thank the team at George P Johnson for their support and congratulate them for completing ten years in India,” Thomas added.

For the record, George P Johnson is an experiential marketing agency creating live and online experiences globally that allows brands an intimate engagement with audiences.

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world