Alfresco has named George P Johnson (GPJ) India as part of its event marketing AoR, with focus on expanding and leveraging its presence in the Sub-continent.
Alfresco, an open platform for business-critical content management and collaboration, had made its official foray into India in August 2011.
GPJ India will be responsible for Alfresco India’s strategic event marketing activities and drive the company’s demand generation programmes – from audience marketing and programme strategy, right through to experience design and execution.
Vivek Pai, Country Head, Alfresco India said, “Alfresco’s perspective on tapping into the ECM market potential in India necessitated bringing on board a results-driven event marketing agency. With its client specific servicing and strategy solutions, GPJ India understands our unique position in the market and is best suited to help take our brand forward.”
Commenting on the win, Rasheed Sait, Vice President and Managing Director, GPJ India said, “With varied experience in providing event marketing services to brands across the IT vertical, we believe this alliance with Alfresco India is well placed. We look forward to adding enhanced value to Alfresco India’s plans for growth in the Indian IT sector.”
George P Johnson has been in India since 2002, during which it has worked with more than 70 global and local brands. The experience marketing agency works with clients across various verticals, including automotive, consumer electronics, pharma, FMCG, IT, finance and telecom.