Godrej Consumer Products Limited has extended a new variant of Godrej No. 1 Ayurvedic soap in the markets of Maharashtra, Gujarat and Hyderabad. Godrej No. 1 Ayurvedic, under the brand of Godrej No.1, comes with the promise of “true natural beauty with Ayurveda”. The product is available at an introductory offer of “Buy 3 get 1 free” at a price of Rs. 8.00 for 75 gms and Rs. 12.50 for 125 gms. The company claims that Godrej No. 1 Ayurvedic is an improved product, which has been introduced keeping in mind the changing needs of the consumers.
Godrej No.1 Ayurvedic claims to combine 21 carefully selected proven Ayurvedic herbs like Tulasi, Neemba, Manjista, Bhringaraj, and rare ones like Ghritkumari, Yashtimadhu. It is a Grade 1 green colored soap bar with 76 % TFM (Total Fatty Matter). GPCL claims that it is the first to offer premium ayurvedic benefits in the sub-popular segment.
Commenting on the extension of the brand, Hoshedar K Press, Executive Director and President, Godrej Consumer Products Limited says, “With the positive response towards Godrej No.1 in Kerela, we are planning an extension of the product in other markets in the country as well. The launch in Maharashtra, Gujarat and Hyderabad is step towards the realization of this plan. The launch of Godrej No. 1 Ayurvedic with its new prices is an attempt on our part to reach out to those consumers who believe in the twin advantage of excellent product and cost effective price.”
The launch of the soap comes close after the success of the Godrej No. 1 Rose (launched in 1998), Godrej No. 1 Sandal (launched in August 1999) and Godrej No. 1 Natural (launched in November 1999).