Top Story


Home >> Marketing >> Article

Government to release consumer kit to check food adulteration

Font Size   16
Government to release consumer kit to check food adulteration

The consumer is more than your wife! This is not just a smart quote by David Ogilvy but also a dictum, which the Ministry of Consumer Affairs is following rigidly.

With the aim to empower the consumer to demand quality and services, Sharad Pawar, Cabinet Minister of Consumer Affairs, Food and Public Distribution, will be releasing a testing kit for food adulterants on July 30 at the 4th National Convention organised by the Consumer Coordination Council.

As per ministry sources, the Ministry of Health had developed and designed the kit with the objective to give the consumers the freedom to test the food products they bought.

The kit, which would initially be distributed to consumers for free, would have a price tag at a later stage, a ministry official said, adding, “The kit will empower the consumers to check the food articles themselves.”

The Convention will delve on various issues like tackling malnutrition and poverty, role of consumer activists as consumer counselors, consumers’ right to safety and choice, tackling counterfeit and spurious goods vis-à-vis intellectual property rights, consumers’ right to healthy environment and education, right to safety and information, as also the right to basic necessities like water and sanitation, among others.

Sharad Pawar will inaugurate the two-day session, which will be held at Vigyan Bhawan. Minister of State for Consumer Affairs, Taslimuddin; Girija Vyas, Chairperson, National Commission for Women; M B Shah, Chairman, National Consumers Dispute Redressal Commission; Naren De, Minister of Consumer Affairs, Government of West Bengal; Baba Siddiqui, Minister of State for Food and Administration, Government of Maharashtra, S J Habayeb, WHO RI; Luc Laviolette, Regional Director, Micronutrient, India; Giridhar J Gyani, Secretary General, Quality Council of India; and Ajay Sriram, Chairman, CII (Northern Region) are among the members who will be talking on various consumer-related issues.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems