Top Story

e4m_logo.png

Home >> Marketing >> Article

Google introduces new logo, makes it accessible for ‘tiny’ screens

02-September-2015
Font Size   16
Google introduces new logo, makes it accessible for ‘tiny’ screens

After changing the name, Google Inc. Has introduced a new logo which has been updated for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk). The move has been made to facilitate the “Google magic” across different platforms, apps and devices such as desktop, mobile phone, TV, watch and the dashboard in the car.

“Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel. And today we’re changing things up once again,” the company said in the blog post.

Google introduced the new logo with an animation on its homepage where the old logo is wiped out to make way for the new logo.

Watch the video here:

Tamar Yehoshua, VP, Product Management and Bobby Nath, Director of User Experience stated on the blog, “It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue ‘g’ icon and replacing it with a four-color ‘G’ that matches the logo”

Yeshohua and Nath added, “This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future”.

 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.