Top Story

e4m_logo.png

Home >> Marketing >> Article

GolinOpinion wins the India PR mandate for Porsche, Lamborghini

03-May-2016
Font Size   16
GolinOpinion wins the India PR mandate for Porsche, Lamborghini

GolinOpinion has won two brands in the automobile sports and luxury sector – Porsche and Lamborghini. The agency was appointed after a multi-agency pitch and will work closely with the leadership team to provide decisive and dynamic strategy for both iconic brands.

GolinOpinion India (formerly known as LinOpinion | GH) will lead a creative and integrated communications strategy for Porsche and Lamborghini in India.

Commenting on the appointment, Pavan Shetty, Director, Porsche India said, “A strong communication strategy is essential to achieving Porsche’s goals in India. GolinOpinion’s innovative ideas and dynamic approach resonates with our ideology and approach. We are confident that they are the right partner to build and communicate our vision.”

Sharad Agarwal, Head - Lamborghini India said, “Our choice for GolinOpinion is not only because of the fantastic credentials that it holds, but also the deep consumer insights and creative strategies that the team brings with it. Our communication in India will be in sync with our global strategy and we look forward to an infusion of their thinking for developing the next phase of the brand and all our communication seamlessly.”

Commenting on the win, Ameer Ismail, Executive Director, GolinOpinion and dCell said, “We are delighted to have won this prestigious mandate. We believe that in the management, we have found a partner who understands and believes in the power of all-inclusive branding and strategy, and with whom we will achieve the path-breaking results that the brand aspires to. In this ever evolving industry, Porsche and Lamborghini are both prestigious brand legacies that believe in driving passion and taking every aspect of communication and brand value to the next level.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...