Lingerie Shopfrom Veremente Enterprises has appointed GolinOpinion, the public relations firm and PR agency of MullenLowe Lintas Group, to handle the PR mandate of the brand. The agency has been appointed to help conceptualize and plan the launch of the brand in India, while providing decisive and dynamic strategy for brand building and also support in managing corporate reputation and media relations.
Commenting on the appointment, Radhika Goenka, Founder, Lingerie Shop said, “As we are a brand that advocates for unconventionality and uniqueness, Golinopinion was the unanimous choice when it came to choosing a communication partner. The team has given us confidence in the fact that they are equipped to position us strongly in this space with their deep experience, unique creative ability and strategic input. We also felt that the team dynamics was in sync with our values and vision.”
In India, GolinOpinion works using a g4 model, which is one of the most innovative steps in the PR & communications industry today. This model has four integrated communities of experts that deliver the deepest insights, boldest ideas, broadest consumer engagement and real-time relevance for clients instead of the traditional PR servicing managers who are more generalist in their approach.
Commenting on the win, Kavita Lakhani Executive Vice President GolinOpinion said, “We are delighted to have won this impressive mandate. We believe that in this brand, we have found a partner who understands and believes in the power of all-inclusive branding and strategy. Since they are also a brand that aims to break the mold with its intelligent innovations and communication, we look forward to working together in amplifying the brand’s story to the next level.”