In a recent development, online travel portal Goibibo has appointed Publicis as its creative agency. The agency will lead the development of all campaigns for the brand from its Gurgaon office.
Commenting on the agency appointment, Saujanya Srivastava, Chief Marketing Officer, Go-MMT Group said, “We have a long-standing association with Publicis. The team has helped us deliver successful marketing campaigns for MakeMyTripin the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. For the first time ever in Ibibo’s journey, we now have a high profile celebrity, Deepika Padukone, on board as the brand ambassador of Goibibo. The recently launched Goibibo campaign delivers the message in line with our business objective while keeping the brand essence and philosophy intact. The TVCs have been received very well and we are confident of an equally positive impact on our business.”
Hemant Misra, CEO, Publicis, said, “IBIBO is a really exciting brand, full of new ideas and innovations. It was a challenge for us to create the impact we did with MMT for IBIBO but in a completely unique IBIBO avatar. Working with category leaders allows us the advantage of exploring new boundaries; we’ve done it with MMT with great success and look forward to doing it with IBIBO.”
“I am blown away by the faith that Go-MMT has placed in us. It is a testament to the quality of our partnership, the work we have created together and the results it has produced. The new campaign for GoIbibo does not attempt to re-create the magic we did for MakeMyTrip, but to conjure up a different kind of magic that is right for the brand,” said Bobby Pawar, MD, CCO, Publicis South Asia.
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