Top Story

e4m_logo.png

Home >> Marketing >> Article

Godrej to focus on five brands for growth

20-February-2002
Font Size   16
Share
Godrej to focus on five brands for growth

Godrej Consumer Products has decided to focus on five brands as part of its strategy to sustain and drive growth. They will include Cinthol, Fairglow, Godrej No.1, Ezee liquid detergent and Godrej hair dye. The company plans to focus 2002 for these power products.

While these brands will be pushed aggressively nationwide, the non core brands like All Care, Crowning Glory, Evita, Marvel, Shikakai will not be supported heavily in terms of advertising and brand building.

Meanwhile, Cinthol, the flagship brand of GCPL, has been extended to deodorants. The company has also launched a new orange variant of the soap and has relaunched Cinthol talcum powder.

The Cinthol deodarant is priced at Rs 75 for a 75 ml pack, while the orange variant is available at a price of Rs 11 for a 75 gm pack and Rs 17 for a 125 gm pack.

The Cinthol brand contributes 20 per cent to the total turnover of GCPL and GCPL has a 7 per cent market share in the soaps category.

Source: Business Standard

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by