Top Story


Home >> Marketing >> Article

Godrej Sara Lee to extend Ambi Pur brand

Font Size   16
Godrej Sara Lee to extend Ambi Pur brand

Godrej Sara Lee is extending its Ambi Pur brand of air fresheners. So far available only for cars, the brand will now be available as a plug-in device for homes and offices.

Mr A. Mahendran, Managing Director, Godrej Sara Lee Ltd, said the electric air fresheners would be launched in about two months. A "first of its kind" product, he said four variants of the brand - vanilla, jasmine, lavender and tropical - would be available. A refill bottle would cost Rs 90 for 60 ml and would last a month or so.

So far, room fresheners are available only as sprays. There is a limited presence of electrical ones, sold only to institutions. The market for air fresheners is estimated at Rs 50 crore.

Godrej Sara Lee, which makes GoodKnight, Jet, Banish and Hit insect repellents, had earlier announced it was working on a mat to keep cockroaches away. However, that will take at least six months' time for launch as the product is waiting for official approval. The product would be part of the Hit brand that has aerosols to kill mosquitoes and cockroaches, chalks to put an end to the latter and bait to kill rats.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country