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Godrej Sara Lee Ltd launches anti-dengue drive

Godrej Sara Lee Ltd launches anti-dengue drive

Author | exchange4media News Service | Monday, Oct 23,2006 8:27 AM

Godrej Sara Lee Ltd launches anti-dengue drive

Godrej Sara Lee Ltd has announced its anti-Dengue drive to reach out to consumers in the backdrop of the Dengue outbreak in partnership with various NGOs. The objective of this initiative is to help people protect themselves from mosquitoes.

With this initiative, Godrej Saralee Ltd will attempt to reach out to disease prone areas with the help of NGOs such as People for Change, Ritinjali, Voluntary Health Association of India, and The Rotary Club. The drive includes free distribution of Good Knight mosquito coils, lotions and educative materials like pamphlets on Do’s and Don’ts to avoid mosquito borne diseases will be undertaken as part of this activity.

In addition, the company has rolled out a ‘Good Knight Anti-Dengue Drive’, wherein vehicles have been flagged off to distribute coils and lotions in the affected areas at discounted rates. The two products – Good Knight Mini Jumbo Coils and Good Knight Active Shield mosquito protection gel would be available at half price through this special initiative.

Commenting on the initiative, A Mahendran, Managing Director, Godrej Sara Lee Ltd, said, “We are concerned about the Dengue outbreak in the country. Studies conducted by our research centre on the causes of various vector borne diseases have identified the need for preventive measures, including usage of mosquito repellents, to protect against infection.”

He added, “Through this anti-Dengue drive we will attempt to reach maximum households with the message. Also, to further accentuate the drive we have decided to send our products directly to the most affected consumers. We are also partnering with a few NGOs in our effort.”

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