Godrej Appliances India is all set to strengthen its presence in the market with the introduction of high-performance refrigerators. The promotion peg for the refrigerator range is reduced power consumption while providing superior cooling.
Godrej Appliances on February 6 unveiled its Godrej Edge range of Direct Cool refrigerators with 5 Star energy rating, priced between Rs 8,600 and Rs 14,500.
Speaking at the launch, George Menezes, COO, Godrej Appliances, said, “Godrej has always been known for its significant contribution to the growth and development of the refrigerator industry, having pioneered several innovations that are today standarised benchmarks. From PUF to 100 per cent green refrigerators to five-side cooling in Pentacool, and recently the award winning cool shower technology in Eon refrigerators – Godrej has always worked towards providing relevant technology to the Indian consumers. The mantra is the same even now – with focused efforts on innovative design and technology aimed at delivering the highest efficiency to the masses. By launching an entire range of 5 Star rated refrigerators, we are again happy to raise the bar on product efficiency while delivering the best monetary value to the consumer.”
Regarding the advertising plans, Menezes said, “We keep aside 5 per cent of our turnover for the marketing budget. We will be doing a lot of on-ground activities like OOH, signages, exhibitions, and outdoor vans. We will also be doing print advertising in regional papers. We are addressing the mass.”
He further said, “We had a turnover of Rs 1,400 crore in FY08 and we are looking at a turnover of Rs 2,000 crore in FY09. We are looking at doubling the turnover every two years.”