Top Story


Home >> Marketing >> Article

Godrej Appliances eyes leadership position with launch of refrigerators with 5 Star rating

Font Size   16
Godrej Appliances eyes leadership position with launch of refrigerators with 5 Star rating

Godrej Appliances India is all set to strengthen its presence in the market with the introduction of high-performance refrigerators. The promotion peg for the refrigerator range is reduced power consumption while providing superior cooling.

Godrej Appliances on February 6 unveiled its Godrej Edge range of Direct Cool refrigerators with 5 Star energy rating, priced between Rs 8,600 and Rs 14,500.

Speaking at the launch, George Menezes, COO, Godrej Appliances, said, “Godrej has always been known for its significant contribution to the growth and development of the refrigerator industry, having pioneered several innovations that are today standarised benchmarks. From PUF to 100 per cent green refrigerators to five-side cooling in Pentacool, and recently the award winning cool shower technology in Eon refrigerators – Godrej has always worked towards providing relevant technology to the Indian consumers. The mantra is the same even now – with focused efforts on innovative design and technology aimed at delivering the highest efficiency to the masses. By launching an entire range of 5 Star rated refrigerators, we are again happy to raise the bar on product efficiency while delivering the best monetary value to the consumer.”

Regarding the advertising plans, Menezes said, “We keep aside 5 per cent of our turnover for the marketing budget. We will be doing a lot of on-ground activities like OOH, signages, exhibitions, and outdoor vans. We will also be doing print advertising in regional papers. We are addressing the mass.”

He further said, “We had a turnover of Rs 1,400 crore in FY08 and we are looking at a turnover of Rs 2,000 crore in FY09. We are looking at doubling the turnover every two years.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...