Top Story


Home >> Marketing >> Article

GM India unleashes three new Chevrolets on Indian roads

Font Size   16
GM India unleashes three new Chevrolets on Indian roads

General Motors on Wednesday unveiled three new Chevrolet cars – the Chevrolet Aveo U-VA, Chevrolet Aveo and Chevrolet Optra SRV. All three vehicles will be built at GM’s manufacturing facility in Halol, Gujarat and will be available from April, 2006.

“All three cars are international products with latest technology and built to our quality standards of the highest order. They have been re-engineered based on extensive testing across the country to meet the specific needs of our customers, local driving conditions and regulations,” said GM India, President and Managing Director, Rajeev Chaba.

The Aveo U-VA has been styled by Italdesigns Giugiaro. It is a five-door premium hatchback and one of the roomiest cars in its class.

The Chevrolet Aveo Sedan is a mid-size sedan that scores on its impressive styling, generous space and advanced features that are normally found in higher segment cars. A bold front grille provides strong street presence and sleek character lines accentuated by strong edge lines give the Aveo a sporty look. The car has top-of-the-line safety features like a hood design, which ensures pedestrian safety. Headroom, shoulder room and hip room are among the best in this class.

The Chevrolet Optra SRV has a sporty flavour both inside and outside. The five-door car has been termed as a contemporary “Sportsback”. The exteriors sport almond shaped headlamps, chrome plated pull type handles, sporty 15 alloys and a rear spoiler. The interiors have a silver tone sporty styling.

GM has already earmarked Rs 100 crore investment for hiking production capacity from 60,000 to 80,000 units per annum by the end of 2006.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve