GM India launches special limited edition Corsa Elite

GM India launches special limited edition Corsa Elite

Author | exchange4media Mumbai Bureau | Thursday, Jul 15,2004 8:37 AM

GM India launches special limited edition Corsa Elite

General Motors India on Wednesday launched a special limited edition Opel Corsa 1.4 Elite targeted at the discerning and exclusivity-seeking customer. Based on the 1.4 NB GSi variant, the special edition, which redefines the value for money proposition, has a host of incremental features like the unique Multi Information Display (MID) system, the first of its kind in its segment.

“Up for grabs are only 150 Limited Editions of the Corsa Elite offering phenomenal value for money in a segment witnessing increasing competition with rival brands offering an array of product features. We expect an immensely enthusiastic response for this car,” said Aditya Vij, President & Managing Director, GM India.

The Corsa is an ideal city car with a unique “space share design” that makes it among the roomiest in its class. “The limited edition will give us tremendous competitive edge over other players in the segment by offering more for less in terms of features, price and affordability,” Vij observed.

Vij said the company had been able to bring down the price through extensive localization.

GM India claims to have sold 2,418 cars in June against 1,082 units in the same month last year, a growth of 124 per cent. These included 804 units of the Chevrolet Optra, 800 units of the recently launched Chevrolet Tavera, and 786 units of the Opel Corsa. The Chevrolet Tavera has received overwhelming response, and to meet the growing demand for the Tavera and other models, the company has started a third shift at its facility in Halol, Gujarat.

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