Top Story


Home >> Marketing >> Article

GM India drives in the Chevrolet Tavera Neo 2

Font Size   16
GM India drives in the Chevrolet Tavera Neo 2

General Motors India has expanded the range of its automobiles with the launch of the Chevrolet Tavera Neo 2. The launch comes on the heels of the Chevrolet Captiva SUV hitting the Indian roads earlier this year and the new state-of-the art manufacturing facility in Talegaon, Maharashtra, becoming operational.

The Chevrolet Tavera Neo 2 is priced at Rs 9.54 lakh (ex-showroom Delhi). Leo Burnett has been assigned the creative mandate for the vehicle. The four-wheeler’s positioning will straddle both personal usage and commercial usage customer, which comprises 65 per cent and 35 per cent of its sales, respectively, and hence its communication strategy is spread across television, outdoor and on-ground activation.

The auto company is primarily focusing on upgrading its existing models and Chevrolet Tavera Neo 2 is its first step towards that direction.

Speaking at the launch, Karl Slym, President and Managing Director, GM, said, “As a result of the feedback we received, the Chevrolet Tavera once again raises the bar in terms of features and personal amenities for its segment. It is a testament to GM’s resolve to continuously add value and excitement to our entire Chevrolet product line-up.”

Currently, GM has Spark, Optra, Aveo, Aveo UV-A, SRV and Tavera under its umbrella brand Chevrolet. The company will launch its Chevrolet Volt and also come up with its small car in 2010.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO