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Globus launches GIX, a fashion portal aimed at the youth

Globus launches GIX, a fashion portal aimed at the youth

Author | Saurabh Niranjan Turakhia | Monday, Sep 05,2005 8:16 AM

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Globus launches GIX, a fashion portal aimed at the youth

In order to enable curious souls find out what’s the latest in-wear and the next big trend in the fashion world, Globus has come up with an interactive fashion portal – GIX or Global Inter Exchange.

This interactive website has been developed with an aim to building a platform for the youth to discover the A-Z happenings of the world of fashion, and simultaneously putting together an interactive global society on the web. The site will be full of fashion updates from the world of food, sports, travel and other fields that the youth are keen to know about.

Elaborating on the concept of GIX, Surajit Mitra, Deputy General Manager, Brand Development, said, “This is not an online shopping website. There are varied innovative sections like ‘Trend Spotting Zone’, ‘What's Hot & Not’ and ‘May We Dress You’. While the ‘Trend Spotting Zone’ puts up latest trends based on inputs from the users, with a possibility of featuring in GIX Hall of Fame, ‘What’s Hot & Not’ shows all the latest things that are in vogue. ‘May We Dress You’ is for users who are looking for professional help in what kind of attire would suit them and which won't. For the food connoisseurs, there is ‘Crazy Chef’ which allows the craziest of recipes to actually be showcased to the global audience.”

Mitra added that if there was anything that was trendy, hot and happening on global youth fashion scene, it would definitely be on GIX. Fashion is updated every fortnight with latest news on Global Fashion Directions.

He further said, “You no longer have to wait for your monthly fashion and lifestyle magazines to update you with the latest in fashion world, as for GIX users, it’s only going to take a click to know all that.”

The portal also has a discussion forum, which is a platform for youth to raise a query or post a thought. “The discussion forums are just not restricted to fashion but also travel, cuisine, DVDs, books, movie reviews, parties, celebrities, etc. For Globus it would be huge database to feed on in terms of Youth Thought Process and practical acceptance of latest trends,” Mitra added.

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