Photo Imaging Asia 2005, one of the largest expositions for the photography and imaging industry in South Asia, exhibits a wide range of products – from photographic films to film development machines. But that’s not all. The exhibition witnessed the launch of various new products from the stables of electronic goods biggies like Sony and Samsung, among others.
The first day of the exhibition saw the launch of three new products by Sony, Sony HDR-FX1, the first high-definition compatible camcorder. This video camera recorder is ideal for both home and professional use.
The new Cyber Shot DSC-M1 was also launched. It has the size of a deck of cards and has a compact, matte-black design. Katsuhiko Murase, Marketing Head, Sony India, said, “The Cyber-shot range as a whole, has received an overwhelming response in the Indian market, thanks to its premier design and leading-edge functionality. The new range will give our customers an opportunity to capture their memories in still and video formats.”
The final launch was that of the new Photo Vault MCS 1. This is equipped with a USB port for universal compatibility with most digital cameras. Steven Ng, Senior Manager-Recording Media & Energy Division, Sony India, said, “The Sony Photo Vault sets the trend for portable, high capacity digital image storage and sharing. With its user-friendly features, it offers digital still camera users and travellers the convenience of backing up their pictures and sharing them instantly without a PC. I am sure this product will add fun and consumer’s digital lifestyle.”
While Sony had so much to dish out for the photography enthusiast, Samsung had nothing less to woo them. The electronic appliances major unveiled its National Digital Imaging Initiative to popularise digital photography. The company also introduced six new models of digital cameras, raising its collection to 13 models available in India. As a second part of the initiative, Samsung announced an expansion of its retail presence for digital cameras across the country. Digital cameras will now be available at 600 technology retail counters that Samsung would be launching by the first quarter of 2005.
Vivek Prakash, Vice President, Samsung India, said, “Samsung has been at the forefront of the digital convergence revolution. Globally, Samsung is the world’s largest producer of colour display devices and memory chips that are the soul of every digital product.” He added, “As the leader of the digital era, we have brought digital products to the Indian market – from Note PCs to TFT LCD Monitors and MP3 players. This national digital initiative is a part of our ongoing programme to create an aspirational digital lifestyle for the Indian consumer.”
Bromide major Fujifilm launched Frontier 570: Digital minilab, Mobile Printer MP-100 and a Digital Photo Centre. Representing Jindal Photo Limited (JPL), the only marketing and distribution company for Fujifilm in India, Rathi B Pal, Managing Director, Jindal Photo, said, “The idea behind participating in the photo fair is to reach out to the target audience and educate them about the superiority of our products. Moreover, this is an excellent platform for showing the fantastic results of Fujifilm products, which can be used by end users.”