Top Story

e4m_logo.png

Home >> Marketing >> Article

GirnarSoft ropes in LetsIntern.com Co-founder Mayank Batheja

30-April-2016
Font Size   16
Share
GirnarSoft ropes in LetsIntern.com Co-founder Mayank Batheja

GirnarSoft has appointed Mayank Batheja as Associate Vice President, Car Owners’ business. In his new role, he will be responsible for planning and implementing new initiatives for CarDekho.com’s Car Owners’ vertical. Batheja was previously a part of the management team of eyewear portal Lenskart where he led its home eye checkup division.

A commerce graduate from Delhi University, Batheja has held leadership positions in various startups as well as established companies. He co-founded LetsIntern.com which was acquired by Aspiring Minds, an online skills assessment company. During early days of his work life, he was associated AIESEC for the India leadership team and has also worked with Alcatel-Lucent as transformation manager - North West Central Africa Region.

Speaking on the announcement, Amit Jain, Co-founder and CEO, GirnarSoft, said, “We are excited to welcome Mayank aboard. We have earlier launched services related to auto insurance, roadside assistance, accessory shopping and tyres to provide solutions to ease car ownership. With his appointment, we are adding another valuable and vital resource that will power our drive for greater scale in this division.”

Batheja added, “CarDekho.com has established itself as one of the most innovative companies in the Indian startup ecosystem. The car owner’s business opportunity is both unique and very exciting. I’m keen to add value to the company and its millions of users.”

He joins a long list of entrepreneurs in GirnarSoft. Some of the other entrepreneurs appointed by the company include Umesh Hora, Founder of The Mind Cafe India, who joined as CFO; Abhishek Shah, Co-founder of Fetise.com and Dealsandyou.com, who leads Bike Dekho; and Amit Monga, Founder of Fitrrati and eSportsBuy.com, who is Deputy Director- CarDekho.com Auctions.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...