Gionee India on Monday announced the onboarding of Prabhas as its brand ambassador. This news comes as a big announcement considering Prabhas has earned nationwide recognition and popularity post the release of the blockbuster hit ‘Bahubali: The Conclusion’.
Gionee’s current associations include Virat Kohli, Alia Bhatt, Dulquer Salmaan, Diljit Dosanjh and Shruti Hassan. The smartphone giant has also been the principal sponsor for ‘Kolkata Knight Riders’ in the Indian Premiere League for the last three years. Taking its association with the biggest cricket extravaganza forward, Gionee also bagged jersey sponsorship for Royal Challengers Bangalore this season, hence becoming the first brand ever to bag the jersey sponsorship for two IPL teams in the same edition.
Speaking on the announcement, Arvind R Vohra, Country CEO & MD, Gionee India, said, “We are extremely proud to announce our association with the mighty Prabhas. He is one the most loved and respected personalities in the country today and has earned this recognition based on his flawless and strong performance. At Gionee, we believe in providing our customers with the similar values embedded in our devices. We are positive that our association with Prabhas will further our proposition of stronger batteries and better selfies.”
Within five years of establishing operations in India, Gionee has secured a patron base of 1.25 crore in India. The company is betting big on Selfie and Battery as the winning proposition for the Indian customers and with the catchy peppy number Selfiestan to back the brand, Gionee is all set to penetrate further into the country.