Gillette has launched its campaign ‘Bond Moments’ inspired by the creator and author of James Bond, Ian Fleming. Fleming’s powerful and poetic words form the foundation of the campaign across TV, print and online. The campaign kicked off with a TV spot linking the iconic action inspired by the world of Bond to the precise tools from Gillette that together prepare men for their own ‘Bond Moments’.
‘Spectre’, the 24th James Bond adventure, will release in India on November 20.
Gillette had partnered with Jany Temime, award-winning costume designer from ‘Skyfall’ and ‘Spectre’, to provide style tips to help men everywhere feel confident and look their best so they are prepared for their ‘Bond Moments’.
“Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way,” said John Mang, Vice President, Global Gillette.
She added, “By partnering with SPECTRE, Jany Temime and The Fleming Estate, Gillette is showcasing the precise tools, skills and preparation that men need to be ready for their everyday ‘Bond Moments’.”
You can watch the TVC here: