Men’s personal care brand, Gillette India, has recently celebrated the Father-Son relationship with its #MyRoleModel campaign on Social Media. Now, Gillette India takes this forward by further paying tribute to the Father-Son bond on the occasion of Father’s Day on Sunday, 15th June, 2014.
The idea stems from the simple fact that a son picks up all the important lessons in life from his first role model – his Dad, including the basic act of shaving. And on Father’s day, Gillette gives sons an opportunity to thank their fathers for influencing their lives. And what better way to execute this than through the recently viral pop-culture phenomenon, the Selfie!
Gillette introduces its own innovative take on the Selfie, called ‘Foamie’. Simply put, a Foamie is a Selfie with foam on the face! Gillette asks its fans to share their Foamie with their Dad on Father’s Day. The contest will be live on Facebook, Twitter and Instagram. Fans on Facebook can share their Foamies through posts, comments and even messages. Followers on Twitter and Instagram also can share their Foamies using a dedicated hashtag which will be revealed on Father’s Day.
Winning Father-Son duos will be gratified with Gillette Razors and the Grand Prize is an opportunity to meet Rahul Dravid, who’s the brand ambassador.