Genesis Burson-Marsteller, public relations and public affairs consultancy, has formed a strategic alliance with WhiteKettle Consulting, corporate social responsibility (CSR) consulting firm.
With this alliance, the two consultancies now have the combined ability to create solutions for end-to-end sustainable social development and strategic CSR interventions. They will offer a blend of service lines that provide an evidence-based and idea-driven approach, along with reach extending from major metro cities to tier II and III markets.
The comprehensive suite of offerings includes training programmes for Company CSR Bill and ISO 26000 compliance, sustainable CSR strategies, behaviour change interventions, stakeholder management, advocacy, and employee engagement – all designed to support the clients’ business objectives.
Speaking on the partnership, Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, said, “We believe CSR is integrated with businesses and their core competencies; it has to create business value and positive social change, and enhance trust and engagement with key stakeholders. This alliance will bring to clients an experienced, expert team that can develop effective CSR strategies, and work closely with the business, in ensuring that all stakeholders are aligned with each other.”
Talking about the strengths that each firm brings to the alliance, Prema said, “Both firms have their own areas of expertise. While Genesis Burson-Marsteller brings global best practices and integrated strategic thinking in communications and advocacy, WhiteKettle brings deep knowledge of the corporate social responsibility sector and the skill set specific to the ecosystem.”
Speaking on the development, Rama Iyer, Founder & Director of WhiteKettle Consulting, said, “CSR programmes are helpful in tackling many of our social and environmental concerns and also to help us get closer to achieving the UN’s Millennium Development Goals. Our partnership with Genesis Burson-Marsteller will help us jointly leverage opportunities to create and manage sustainable CSR strategies and programmes for clients across the country.”