Godrej Consumer Products Ltd. (GCPL) recently announced its foray into outdoor and personal repellent category under its flagship brand Good knight.
The highlight of this range is Good knight Fabric Roll-On, India’s first format that just needs 4 dots to be applied on clothes and protects for 8 hours against mosquitoes outdoors. Additionally, the range also includes Good knight Cool Gel and Good knight Patches.
The campaign ‘Khul ke jiyo ghar ke baahar’ was launched with a panel discussion that had celebrity parents, Lara Dutta and Mahesh Bhupathi, Dr. Mukesh Sanklecha - Consultant Pediatrician at Bombay Hospital, and Sunil Kataria. The panelists discussed how imperative it is to safe-guard children from mosquito bites outdoors since that’s when they are most vulnerable. The discussion highlighted the critical and urgent need to leverage schools, educators, parents and kids to develop the good habit of using personal repellents daily, as that is the best way to protect kids when they are outdoors.
Dutta said, “As a mother I am continuously worried about my child’s well-being and safety whenever she is out of the protective environment of home. Given the present scare of Dengue and Chikunguniya, we are extra cautious and want to give our daughter the best protection every time she steps out. Good knight’s new Fabric Roll-On ensures that she is protected for a long time in an easy to use and convenient way.”
Bhupathi added, “Both Lara and I always ensure that our daughter leads an active and sporty life and doesn’t confine herself indoors. Honestly, this does get hard at times like these when the newspapers are filled with news on Dengue and Chikunguniya. My endeavour is to teach her to stay safe at all times whether from injuries or diseases when she’s out of home. Good knight’s new range does put our minds at ease and helps us to encourage more mobility and outdoor experience for our daughter.”
You can watch the ad here: