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GBTL - Grasim ropes in Amitabh Bachchan as its Brand Ambassador

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GBTL - Grasim ropes in Amitabh Bachchan as its Brand Ambassador

GBTL Ltd. (formerly known as Grasim Bhiwani Textile Limited) has revealed signing superstar Amitabh Bachchan as its Brand Ambassador. Bachchan is known as a style icon and has been honoured with the 'Timeless Fashion Icon' accolade by Filmfare Glamour Style and Fashion. With this association, GBTL – Grasim aims to expand its business both pan-India as well as in global markets, and progress towards their strategic goal to become the market leader.

Commenting on the announcement, S Krishnamoorthy, Managing Director of GBTL Ltd. says, "We are privileged to have Mr. Amitabh Bachchan as our Brand Ambassador. His vibrant persona, legacy and pan-India appeal makes him the perfect fit for brand GBTL – Grasim. It is the most recognized suiting brand in India and by roping in Mr. Bachchan, the company has demonstrated its intent to take the brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India."

“I am happy that Ogilvy & Mather is reunited with GBTL - Grasim. I am also overjoyed that the company has got Mr. Amitabh Bachchan on board as their Brand Ambassador. The fact that this news is announced on Mr. Bachchan’s 75th birthday is an icing on the cake,” said Mr. Piyush Pandey, Executive Chairman & Creative Director, South Asia Ogilvy & Mather.

GBTL Ltd. has a strong presence in manufacturing of Polyester Viscose and Polyester Wool fabric which caters to the domestic as well as in the international market across geographies under the brand name GBTL - Grasim. The Domestic OTC division operates in formal menswear fabric market by offering Ready to Stitch suiting & shirting. The Brand & Retail division caters to domestic as well as international customers by supplying fabric and also acts as Full Service Provider by offering one stop solution of fabric to garmenting.

GBTL - Grasim brand is known for young, fashionable and innovative brand targeted at the fashion forward consumer. Grasim’s offerings are the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations. Grasim has an all-India presence through an elaborate and well-established pan-India distribution network.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.