Top Story

e4m_logo.png

Home >> Marketing >> Article

GBTL - Grasim ropes in Amitabh Bachchan as its Brand Ambassador

12-October-2017
Font Size   16
Share
GBTL - Grasim ropes in Amitabh Bachchan as its Brand Ambassador

GBTL Ltd. (formerly known as Grasim Bhiwani Textile Limited) has revealed signing superstar Amitabh Bachchan as its Brand Ambassador. Bachchan is known as a style icon and has been honoured with the 'Timeless Fashion Icon' accolade by Filmfare Glamour Style and Fashion. With this association, GBTL – Grasim aims to expand its business both pan-India as well as in global markets, and progress towards their strategic goal to become the market leader.

Commenting on the announcement, S Krishnamoorthy, Managing Director of GBTL Ltd. says, "We are privileged to have Mr. Amitabh Bachchan as our Brand Ambassador. His vibrant persona, legacy and pan-India appeal makes him the perfect fit for brand GBTL – Grasim. It is the most recognized suiting brand in India and by roping in Mr. Bachchan, the company has demonstrated its intent to take the brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India."


“I am happy that Ogilvy & Mather is reunited with GBTL - Grasim. I am also overjoyed that the company has got Mr. Amitabh Bachchan on board as their Brand Ambassador. The fact that this news is announced on Mr. Bachchan’s 75th birthday is an icing on the cake,” said Mr. Piyush Pandey, Executive Chairman & Creative Director, South Asia Ogilvy & Mather.

GBTL Ltd. has a strong presence in manufacturing of Polyester Viscose and Polyester Wool fabric which caters to the domestic as well as in the international market across geographies under the brand name GBTL - Grasim. The Domestic OTC division operates in formal menswear fabric market by offering Ready to Stitch suiting & shirting. The Brand & Retail division caters to domestic as well as international customers by supplying fabric and also acts as Full Service Provider by offering one stop solution of fabric to garmenting.

GBTL - Grasim brand is known for young, fashionable and innovative brand targeted at the fashion forward consumer. Grasim’s offerings are the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations. Grasim has an all-India presence through an elaborate and well-established pan-India distribution network.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group