Koovs PLC, the London-listed parent of Indian lifestyle e-commerce venture Koovs has appointed Gaurav Nabh as Marketing Director for Koovs.com.
Nabh will be based in India and operate out of the Koovs’ headquarters in Gurgaon. In his new role as the Marketing Director, he will be leading the Marketing Division, which will include Brand Communication & Content, Digital Marketing and Consumer engagement programs. He will helm the on-going marketing strategy and help build Koovs a leading western fashion destination in India.
Commented on his appointment, Mary Turner, CEO of Koovs Group said, “I am delighted to have Gaurav join Koovs. He brings invaluable experience in digital and mobile marketing, especially his early experience in launching Virgin Mobile and Telenor in India and deep understanding of the Indian consumer. Digital Marketing is gaining traction in the industry and his expertise in the field will help the brand take a leap forward.”
Speaking on his appointment Nabh said, “Ecommerce is reshaping the Indian consumer’s shopping habits and I am delighted to be a part of this journey. Through a host of innovative marketing campaigns, the aim is to build Koovs as the preferred fashion destination for the style conscientious youth of India.”
Formerly CEO of Quasar, WPP’s specialist digital agency in India, Nabh brings over 14 years of rich experience in marketing through the digital & mobile medium as a brand marketer and agency partner. He was also the part of the core team responsible for launching Virgin Mobile and Telenor in India. He has worked with top international brands such as Proctor & Gamble, Nestlé, Colgate and Domino’s Pizza on their digital launches in the market and has over eight years’ experience in mobile marketing.