To give a much-needed boost to the Indian gaming industry, India's leading gaming companies have formed the Indian Games Industry and Trade Association (iGITA), the first exclusive gaming industry association in the country.
Commenting on the formation of iGITA, Rajesh Rao, CEO, Dhruva Interactive, said, “The formation of iGITA is an important milestone as it will play a critical role in promoting games as a form of entertainment in India and in placing the Indian gaming industry on the global map. It will give Indian gaming companies a much needed boost to take advantage of the opportunities at home and abroad.”
The founding members of iGITA include Dhruva Interactive, Electronic Arts, Hungama, Indiagames, Mauj, Microsoft India (Entertainment & Devices Division), Mobile2Win, Paradox Studios, Small Device and Tinfo Mobile.
Biren Ghose, CEO, Animation Bridge, remarked, “The power of networks and alliances is a cornerstone to building any industry. We commit to working together to making India a brand in the global games industry.”
Vishal Gondal, CEO, Indiagames, said, that despite having a large talent pool of artists, programmers and designers, “ironically, the gaming industry is still facing a shortage of resources. iGITA will be the first industry alliance that will channel its efforts towards growing and nurturing the skill and expertise available in the country.”
Preneet Malhotra, COO, Electronic Arts Asia, felt that with India standing at the threshold of a gaming revolution, the formation of an industry body will provide a platform for bringing global knowledge and recognition to India.
Said Neeraj Roy, MD, Hungama, “We are at an inflection point for gaming across online, console, mobile and PC based segments. With the youngest population in the world, gaming is going to be a very serious business in India. iGITA is an effort to bring the best companies together in collectively developing this market.”
Mohit Anand, Country Manager, Entertainment and Devices Division, Microsoft India, reiterated Microsoft’s “tremendous faith in India’s potential to emerge as a vibrant gaming hub in Asia. The formation of iGITA today reiterates this common commitment that we share with the other Indian gaming companies who are betting on India’s advantage”.
Rajiv Hiranandani, Country Head, Mobile2Win, said that India had made great strides in the mobile VAS sector over the past one year and the formation of this association will “only serve to help drive the gaming industry to new heights”.