Future Media drives Tata’s promo push for Indigo

Future Media drives Tata’s promo push for Indigo

Author | Rahul Dubey | Wednesday, Feb 08,2012 8:35 AM

Future Media drives Tata’s promo push for Indigo

Less than a year after Tata Motors had partnered with Future Group for activation of the Tata Nano, the two have got back together, this time for Tata Indigo.

In continuation of its fuel efficiency message, Tata Indigo eCS has partnered with Future Media, the retail branding and activation arm of Future Group, to take the ‘25 ka tadka’ proposition to Big Bazaar customers.

Virat Khullar, Assistant GM, Car Product Group, Tata Motors, elaborated, “The customer today is looking for efficiency in whatever he does. Whether it is filling fuel in his car or buying groceries. Tata Indigo eCS, which is India’s most fuel efficient sedan (with a mileage of 25 kmpl) is happy to partner with Big Bazaar for spreading this message of efficiency.”

Extending the promise of 25, an exclusive Tata Indigo eCS branded promo zone, consisting of the top 25 offers in Big Bazaar, has been created in 40 Big Bazaars outlets.

Commenting on the latest tie-up, Vijay Koshy, National Sales Head, Future Media, said, “We’ve had a long and fruitful relationship with Tata Motors and feel privileged to work with such a prestigious brand. Big Bazaar and Tata Indigo eCS share a common proposition of maximum cost efficiency.”

Apart from the branded promo zone, there are also a lot of eye catching branding elements such as bay breakers, danglers, cash counters and standees that help magnify the activation.

For the record, this is not the first time that a Tata Motors brand has partnered with Future Media. It may be recalled that Tata Nano had tied up with Big Bazaar for a national level activation last year, wherein apart from branding and display of the car within the stores, customers were also given the facility to book the car on the spot if they so desired.

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