Top Story

e4m_logo.png

Home >> Marketing >> Article

Future Group responds to ‘obscene’ and photoshopped version of Big Bazaar ad going viral

31-December-2015
Font Size   16
Share
Future Group responds to ‘obscene’ and photoshopped version of Big Bazaar ad going viral

On December 30, 2015, the hashtag #CheckBeforeSharing was trending on Twitter and became the number one trend towards the later evening.  Big Bazaar used the hashtag and shared the message-- ‘Someone got ‘obscenely’ creative with our advertisement which many shared without checking! Just because it is on the internet, it need not be true!

The brand was referring to the incident, which took place a day earlier, when a distorted and obscene version of the Big Bazaar ad went going viral on Facebook and WhatsApp. The ad that appeared in the Times of India and announced Public Holiday sale (25-27 December), got mired in controversy after its photoshopped version became a source of social media humour.

Below is an excerpt of Big Bazaar’s tweet:

In a statement to exchange4media, Sandip Tarkas, President of Consumer Strategy, Future Group said, “I am reminded of an old adage: I don’t know if I am coming or going but I am on my way and these days a lot of people are in a tearing hurry to get to that I-don’t-know-where-yet-space. Every salacious rumour, every scary scenario, every oh-so-satisfying-simple-explanation of a complex problem is not to be shared without verifying. If that sounds preachy, I would like to end with Murphy’s Law – the most important leg of a three legged stool is the one that’s missing. Often we act without verifying facts and that is the most important leg of the three legged story.”

Twitteratis speak:

Twitteratis were sharing their views using the hashtag #CheckBeforeSharing, urging people to be more responsible and not believe or share anything without confirming it.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship