Fujifilm India is all set to strengthen its brand presence in the country with its latest marketing initiatives to achieve a 20 per cent growth in FY 2016. As part of its marketing strategy, Fujifilm India is going strong on its ATL / BTL activities this year.
As part of this strategy, the company showcased its latest photo imaging products and photography concepts at the annual Consumer Electronic Imaging Fair (CEIF). As part of the event, Fujifilm displayed its latest products ranging from Instax series, digital cameras, camera equipment, printers and a new concept called- Wonder Photo Shop.
During CEIF, Fujifilm introduced the concept of Wonder Photo Shop for the first time in India to inspire innovative photo printing. It has been conceptualized as a new way of enjoying photographs in the smartphone era.
Post CEIF, the company showcased its latest Graphic printing products and concepts at the bi-annual Media Expo. During the expo, Fujifilm displayed its latest version of the Acuity LED 1600 printer – the Acuity LED 1600 II which boasts of improved productivity and versatility.
To further strengthen its Graphic Arts presence in India and as a first initiative by Fujifilm in the Wide Format Inkjet (WFIJ) printing industry, the company opened its First Demo Centre exclusively for this segment in Mumbai recently. The event was attended by close to 70 customers. The Demo Centre showcased and demonstrated Fujifilm’s flagship WFIJ products and its capabilities as well as a customer gallery showcasing the print samples.
Fujifilm also participated at the Annual Conference of Indian Radiological and Imaging Association (IRIA) in Bhubaneswar. As part of the event, Fujifilm displayed its latest medical devices like Full Field Digital Mammography (FFDM), Digital Radiography (DR), Computed Radiography (CR) Systems, Medical Informatics (medical imaging and information management system) and Ultrasound Equipment.
Commenting on the latest marketing strategy being adopted, Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said, “Fujifilm has always believed in innovation and such events/ exhibitions present great platforms to showcase our world class products and concepts. India being an important market for Fujifilm ranks among top positions when it comes to marketing spends. ATL/ BTL will continue to be our focus to reach out to our target customers. We are very excited on our India journey as we continue to scale our operations.”