Coca-Cola India took its affordability strategy a step forward today by launching its popular Thums Up in 300 ml pack at Rs 6.
To drive this strategy is a new action-packed Thums Up commercial, starring Brand Ambassador Akshay Kumar. The commercial will hit TV screens on January 18 during the India Vs Australia cricket match on ESPN - Star Sports.
The latest 30-second Thums Up TV commercial, created by Leo Burnett, revolves around the theme of adventure and masculinity with Akshay Kumar single handedly taking on a bunch of `bad guys' in a bar room brawl. The commercial also communicates the new product pricing in an innovative fashion - "Bada Thums Up, Khatam hi nahin hota."
Thums Up has always enjoyed great brand loyalty and this campaign aims towards further strengthening the consumer loyalty by providing them with a larger single serve of their favourite drink.