Top Story

e4m_logo.png

Home >> Marketing >> Article

Fresh ad campaign for Bada Thums Up

17-January-2004
Font Size   16
Share
Fresh ad campaign for Bada Thums Up

Coca-Cola India took its affordability strategy a step forward today by launching its popular Thums Up in 300 ml pack at Rs 6.

To drive this strategy is a new action-packed Thums Up commercial, starring Brand Ambassador Akshay Kumar. The commercial will hit TV screens on January 18 during the India Vs Australia cricket match on ESPN - Star Sports.

The latest 30-second Thums Up TV commercial, created by Leo Burnett, revolves around the theme of adventure and masculinity with Akshay Kumar single handedly taking on a bunch of `bad guys' in a bar room brawl. The commercial also communicates the new product pricing in an innovative fashion - "Bada Thums Up, Khatam hi nahin hota."

Thums Up has always enjoyed great brand loyalty and this campaign aims towards further strengthening the consumer loyalty by providing them with a larger single serve of their favourite drink.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’