Top Story

e4m_logo.png

Home >> Marketing >> Article

Fresh ad campaign for Bada Thums Up

17-January-2004
Font Size   16
Share
Fresh ad campaign for Bada Thums Up

Coca-Cola India took its affordability strategy a step forward today by launching its popular Thums Up in 300 ml pack at Rs 6.

To drive this strategy is a new action-packed Thums Up commercial, starring Brand Ambassador Akshay Kumar. The commercial will hit TV screens on January 18 during the India Vs Australia cricket match on ESPN - Star Sports.

The latest 30-second Thums Up TV commercial, created by Leo Burnett, revolves around the theme of adventure and masculinity with Akshay Kumar single handedly taking on a bunch of `bad guys' in a bar room brawl. The commercial also communicates the new product pricing in an innovative fashion - "Bada Thums Up, Khatam hi nahin hota."

Thums Up has always enjoyed great brand loyalty and this campaign aims towards further strengthening the consumer loyalty by providing them with a larger single serve of their favourite drink.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group