Fountainhead MKTG’s PR arm wins mandate for Triumph International

Fountainhead MKTG’s PR arm wins mandate for Triumph International

Author | exchange4media News Service | Tuesday, Feb 09,2016 8:53 AM

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Fountainhead MKTG’s PR arm wins mandate for Triumph International

Triumph International (India) has roped in Fountainhead MKTG's PR arm, a recent venture between Dentsu Aegis Network, New York-based lifestyle marketing agency MKTG and the event management company Fountainhead Entertainment, to handle its PR mandate. The agency won the account following a multi-agency pitch.

 Triumph has presence in over 120 countries with the core brands Triumph and sloggi. It is a member of both the Business Social Compliance Initiative (BSCI) and the Global Social Compliance Programme (GSCP).  The brand is currently present in more than 1000 points of sale across India including leading large format stores, multi-brand outlets and multiple e-commerce portals. For the record, Triumph International was established in 1886 in Germany and is one of the world’s largest intimate apparel companies.

 Under the guidance of Shalindra Fernando, General Manager India & Sri Lanka, Triumph International and Jennifer Kapasi, Head of Operations, Triumph International (India), the brand aspires to enable Indian women to feel comfortable and confident in what they wear without feeling conscious about how they appear from outside. In India, women are waking up to and loving the benefits that perfect lingerie can bring to their lifestyles. Today they see their choice of lingerie as an inspirational key factor in the confidence they radiate. Women who wear the brand feel empowered from within, knowing they look amazing on the outside, throughout their journey in life.

Sharing her thoughts on the association, Jennifer Kapasi, Head of Operations, Triumph International (India) said, “We are glad to be associated with Fountainhead MKTG. Triumph is world’s largest intimate apparel company and enjoys presence in over 120 countries. We at Triumph have a great team who are young, passionate, enthusiastic and thrive to bring global collections to the Indian market, combining perfect fit, ultimate comfort with the latest international trends.  With this association, we are looking forward to the same passion and enthusiasm that the team will bring to the table and collectively work towards achieving our goals to enrich our brand presence.”

Shalindra counts over 14 years of experience in Fashion Retail, FMCG and consulting across Asia and Africa. He has been at the helm of Triumph International India since April 2012 after completing 5 successful years with Triumph International Sri Lanka as General Manager.

 Jennifer has over 10 years of diverse experience in Retail, Fashion, FMCG and Consumer Electronics across key markets such as Europe, India and the Middle East. She took over the role as Head of Operations in August 2014 and currently successfully manages Triumph’s entire sales and marketing organization across India. She initially headed Triumph’s modern trade, as well as franchise retail and online business channels.

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